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Publicity Tactics: Does Old Media Still Matter?

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include [...]

Do You Make These Press Release Mistakes?

I used to believe that you should do your own publicity and press releases.  After all, who can tell your story better than you can? Turns out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now [...]

Should You Write A Press Release If You Don’t Have a Web Site?

Not too long ago, I appeared on a teleseminar to talk about how to get guaranteed publicity with press releases. Julia, a coach, asked me if a press release could help “jumpstart” her business even though she didn’t have a website. At first, I thought she should wait until she had a website. After all, [...]

By |2010-12-12T20:13:00+00:00December 12th, 2010|press release, press release writing, resources|0 Comments

Become A Publicity Thought Leader With A “Year in Review” Press Release

Wondering what would make for a good press release at this time of year? How about writing a “Year in Review” press release for your industry? A Year in Review press release would encapsulate the top 10 or 12 news items or trends in your field. When you write this kind of press release, you [...]

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