Why Your Press Releases Don’t Get Attention
Here's what you can do about it.
Should Press Release Headlines Contain Puns and Jokes?
Your reader might laugh. But will reporters and search engines notice?
11 More Fatal Press Release Mistakes to Avoid
Take your time. Get it right. Or hire someone who can help.
Should a Press Release Have A Call To Action?
Don't leave money on the table.
Leverage Breaking News in Your Press Release
All it takes is awareness.
Why Reporters Like Getting Story Ideas from Press Releases
Reporters can quote you without even having to call you.
Publicity Consultant Dan Janal Shares Press Release Secrets on Publishing Profits Podcast Show
I’m a guest on today’s Publishing Profits Podcast Show. Here’s what they wrote to promote it: Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure [...]
How Do You Measure the Value of a Press Release?
Setting realistic goals and expectations should be one of the first things any service provider does with a client. So, when people ask me how did their press release do? Or “What can I expect from a press release?” I show them numerous ways a press release can help them get publicity or prospects, or [...]
SEO Publicity Strategist Dan Janal Asks “Is Your Press Release Kosher?”
Dan Janal Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the [...]
Can You Expect a Press Release to Get Free Publicity?
You can get free publicity when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or if they have unimaginably high expectations. Here are 10 things to expect from a press release – from [...]