You can get free publicity when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or if they have unimaginably high expectations. Here are 10 things to expect from a press release – from [...]
All people and all companies who want to see their names in print comes to the realization that there’s more to publicity than seeing your face in the newspaper. Getting publicity is great for your ego, but what about the ROI of publicity? After all, there is no such thing as free publicity. [...]
Many people mistakenly think a press release can only contain news, such as announcing a new product, hiring a new CEO, announcing earnings results or winning an award. True, those are the bread and butter of press releases, but press releases can contain so many more interesting topics that can help you get [...]
SAT prep expert Megan Dorsey ranked high on Google for several search terms when she used the PR LEADS Press Release Service. Publicity expert Dan Janal found keywords and phrases that were highly searched by the public and carefully crafted a press release so people who were searching for those terms could find the press [...]
Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules. Here are 10 common [...]
Leadership consultant Bob Acton is well known for his expertise with abusive leaders. In fact, his web site was ranked #4 on the first page of Google, along with many other consultants. We helped him with his press release and it was printed on more than 200 media sites. Google indexed one [...]
Compliance expert Jeffrey Harfenist's press release appeared on the front page of Google for several key search terms as a direct result of a publicity strategy offered by PR LEADS Press Release Service and Publicity Expert Dan Janal. Here are two screen shots showing his key terms and how Google rated his press releases quite [...]
Dan Portnoy, author of "The Non-Profit Narrative" got great placement on the first page of Google for several search terms when he used the PR LEADS Press Release Service operated by publicity consultant Dan Janal. Here are two screen shots. The first shows a front-page placement for the term "How can my non [...]
People's Chemist Shane Ellison, an organic chemist, got publicity on the front page of Google for the search term "fluoride in water." We helped him identify that term as being one of the most popular for his message. [...]
Cool-Jams got onto the first page of Google for the very competitive search term "Perfect Mother's Day Gift." Cool-Jams manufactures a signature line of state-of-the-art moisture wicking pajamas, nighties and bedding Learn how you can use press releases to get great placement on search engines.