Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include [...]
I used to believe that you should do your own publicity and press releases. After all, who can tell your story better than you can? Turns out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now [...]
Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release. List 10 trends [...]
Not too long ago, I appeared on a teleseminar to talk about how to get guaranteed publicity with press releases. Julia, a coach, asked me if a press release could help “jumpstart” her business even though she didn’t have a website. At first, I thought she should wait until she had a website. After all, [...]
Wondering what would make for a good press release at this time of year? How about writing a “Year in Review” press release for your industry? A Year in Review press release would encapsulate the top 10 or 12 news items or trends in your field. When you write this kind of press release, you [...]