Can press releases lead to more traffic and sales on eBay? You bet! Last week, we wrote a press release for Joel Comm, who wanted to sell his company, which is called iFart (I kid you not). It is one of the best-selling apps on Apples' App Store. The press release was distributed at 7:30 [...]
A press release we sent out today on the dangerous effects of X-rays appeared on the first page of Google in the number 5 slot. Considering how competitive this word is, this result is quite a coup!
Do you make these mistakes with your press releases? Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool's Gold. Be sure you don't make these blunders when you write your media release.
Question: Maybe you can answer one of my concerns. I have been directing my practice to prospects in the Philadelphia area. I am not sure what a national presence would bring. Let me know your thoughts. Cheers?
Once you get publicity in newspapers, TV or on media web sites, you have to let your followers, fans and prospects know about it. Of course, some people are shy about saying nice things about themselves. So look what PR LEADS client Lauren E Miller did when her stress relief techniques were printed on CNBC.com (with our help, of course).
One of my clients sent me a press release today about "online education." You'd think that is a good term. In fact, 300,000 searches are made for that term in a month. But, when I did more analysis, I found that many other relevant keywords were being searched more often on Google. For example: distance [...]
Lisa Anderson dominates Google for her search term
Today's Guest Post is written by Marsha Friedman, President of EMSI Public Relations. The print media landscape has changed dramatically in the last two years. Most major daily newspapers no longer employ book editors or staff reviewers. They no longer have the space for reviews, nor the revenue to pay for a writer to cover [...]
Grief Expert Aurora Winter issued a press release on February 14 and it appeared on so many web sites, including the Sacramento Bee, that her name shows up on the #4 position on Google for the term "grief expert." She was in good company. Among the top five sites were AOLhealth, 1800Flowers and allbusiness -- [...]