“PR is a year-round, continual effort where we build momentum, and relationships with media, etc. If someone sees an article or news about a company, they either will buy the services right then — or they will file the article or thought away until they are ready to buy the services. PR is about building and supporting a brand — it’s an ongoing, continual process that cannot rely on just one media hit.”
Windy Campbell
Campbell Communications
Wilson, Wyoming
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